Marketing Australia


810
377 shares, 810 points

FEATURES

THE SCENE

Key terms, facts and figures1

TRENDING TOPICS IN ADTECH

The issue keeping the industry

up at night and what advertisers need to do about them2

THREE MODELS  OF BRAND- AGENCY-VENDOR RELATIONSHIPS If, when and how clientsshould take control of their media buying technology1

22

HEAD TO HEAD

Darren Woolley and David Angell face off debating transparency and ethics in media agencies

26

The future of

brand-agency relationships Sam Smith points the way down the yellow brick road

42

From automation to curation

Chris Blok describes the rise of hybrid open-private marketplaces

12 must-ask questions of

Guide to buy-side advertising technology

  46 HIRING FOR PROGRAMMATIC Before the tech comes the talent: here’s how to build a winning team 20 programmatic Vijay Solanki on building, testing and learning   64 The marketer’s programmatic video roadmap Chris Blok on the five steps to navigating video advertising
54 2  
PROGRAMMATIC EVERYTHING   66
A guide to channels  and formats   How programmatic  supports
    brand building
68   Samantha Merlivat says online
GLOSSARY   is no longer just a direct-
Adtech terms and their meanings   response channel
74   72
LOOKING AHEAD   Revolution in
Five (more) trends  to keep   the attention economy
an eye on in 2017   Chris Rhyss on putting the
    customer before the tech

Read here:
Marketing_Australia_-_December_2016_-_January_2017.pdf

Marketing_Australia_-_April-May_2017.pdf


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